your team doesn’t
need another agency.
it needs agency. period.
We transform in-house marketing teams into best practice superstars.
We build capacity, enhance cultural insight, and turn ambitious processes into tangible outcomes.
Marketing leaders: Book your team’s FREE Creative Strategy Audit to learn how we can help you increase your impact without adding headcount.
any of this Sound familiar?
"Our ad creative fatigues faster than we can replace it."
"Our social ads are just cutdowns of TV spots."
"Our foreign market assets are just basic translations."
These aren't problems. These are briefs for the mission.
Book your team's FREE Creative Strategy Audit today to get an insight into the structural reasons for outcomes like these.
The FOUNDATION
Common to all our strategic approaches is a modular 3-phase system that integrates the process from start to finish:
strategy
Reconnaissance
Learn who is buying and why.
Survey
What’s working and what’s not – and what the competition is sleeping on.
creative
Tactics
Ideas that cut through the noise.
Countermeasures
Redirect underperforming assets without starting from scratch.
Conspiracy
A grand plan of interlocking creative systems.
production
Extraction
Retrofitting existing assets to maximise value.
Field Operations
Embed our agents in your next shoot.
Deployment
Full done-for-you operational execution.
advanced strategic solutions
The root causes of common social ad underperformance require a range of strategic approaches.
We've developed the following suite of services to address some of the key drivers for growth.
These systems build on our foundational offer. Each is finely tuned to the exact challenges faced by major social advertisers at key growth milestones.
We combine industry insider best practices with over 20 years of hands-on experience as creators and content producers ourselves.
journey masters™
Stills are the best way to test new creative concepts, but over optimising for conversion is a surefire path to creative fatigue.
Our approach takes the insights gleaned from successful stills-based campaigns and de-risks the process of meeting customers on their entire journey. We open up the funnel by incrementally unpacking and scaling what works in performance into compelling consideration and brand assets. Our approach grows under-served market segments and services longer term paths to purchase.
We helped one of Sri Lanka's fastest growing English language public speaking hubs see full funnel creative drive a 75% reduction in CPR over just a couple weeks compared to conversion assets alone.
“After applying the insights from our sessions together, our full funnel campaigns generated so many new leads that our sales manager had to work overtime to adjust to the increased volume.”
– Kavinka Fernando, Head of Marketing, The Success Academy Sri Lanka
silo busters™
Ads that feel like organic content perform the best, yet most performance teams don’t learn from their organic counterparts.
With tighter integration across departments, our method takes the best performing organic content already being produced by your brand and leverages it as the secret sauce for fresh direct response ads.
Our founder helped a major gaming company leverage their top performing organic content, transforming a unique interactive format into a concept that quickly became one of their top performing direct response video assets.
This established playbook helps performance teams understand social first asset creation in a de-risked environment using concepts that are already working on organic channels.
Local Legends™
In a noisy digital landscape, brands that don’t localise campaigns are neglecting a powerful driver for new customer growth.
Our proven approach enables in-house marketing teams to expand their international reach without the burdensome costs of local teams, separate productions, or staffing foreign language specialists. Structured as a modular service, teams can engage for strategy, creative, and/or production and see tangible growth within as little as 30 days.
Learn more about our process and how it doubled monthly new customers in France and Germany for our UK high street menswear client.
we are creator champions
Partnership ads deliver on average 19% lower CPAs and 13% higher click-through rates, according to Meta’s own data.*
Yet many teams feel overwhelmed by the prospect of working with creators due to…
bad past experiences
lackluster UGC style deliverables
a fear of diva personalities
uncertainty about the briefing process
wading through thousands of profiles on “creator marketplaces”
Our philosophy on creators is simple:
it takes one to know one.
We take a bespoke and trend-informed approach to creator collabs. Our network of subculture correspondents have a keen understanding who’s hot and who’s not. And our founder’s experiences being a creator commissioned by brands like BMW, MINI, and Shure give us a first-person point of view on the best way to work with creator talent to build lasting relationships and maximise results.
*source: EMARKETER
curious?
Book your FREE Creative Strategy Audit today to spot gaps in execution and opportunities to level up.
meet our chief cREATIVE officer
For many, there is nothing more intimidating than taking a creative risk.
For us, it’s second nature.
Based in London with a global network, we’re true cosmopolitans with deep roots in arts, entertainment, culture, and tech. We know when creative feels right because we’ve been tastemakers across borders and mediums for over two decades.
Our founder Gabriel Shalom is a US/UK dual citizen, native English speaker and fluent German speaker. As a former Meta Creative Strategist, he led Reels Studio London and advised major advertisers across Europe.
A serial entrepreneur with experience across the creative hubs of Berlin, Portland, and New York City, he began his career as a commercial director in Milan.
His superpower?
He creates the trust and momentum teams need to take bold creative risks together.
Photo: Jeanne Buchi
Personas Club
Your alter ego needs a night out. Personas Club is the dress up dance party members club experience you’ve been looking for.
Founded by performance artist, DJ, music producer and raconteur Delmarva Benelux and produced by Brave New Agency, the London-based event series occurs at a rotating set of underground venues. The experience pairs on-location styling and photography with the freedom to be someone else – just for one night. And slowly but surely we’re bringing together some of London’s most colourful characters.
Don’t miss our next party! Follow us on Instagram for exclusive invites.