making your team
local legends™
at home and abroad.
Expanding into a new market?
Don’t just translate. Localise for growth.
Our proven 3-phase go-to-market system helps brands increase ROAS in local markets with creative that feels like home.
phase 1: strategy
phase 2: creative
phase 3: production
curious about impact?
Our highstreet menswear retail client localised their fall 2025 UK campaign for France and Germany.
They doubled their monthly new customers compared to business as usual.
FREE platform fluency AUDIT
Take a test drive to see whether your team is a good fit for our services – you just might learn something new!
PROCESS We'll audit an existing campaign through the lens of best practices for platform native creative on social.
OUTCOME Actionable insights to make better platform native work.
Note: this isn’t just a qualifying sales call, it’s a hands-on look under the hood at your actual creative. Major Meta advertisers line up for consults like this with Creative Shop. But your team can get this top tier treatment today – for free – from a bonafide ex-Meta Creative Strategist.
FREE 30 Minute Audit: BOOK TODAY
build your team’s local expertise step by step.
76% of online shoppers prefer to buy products with information in their native language.*
Our Local Legends™ system is designed to empower performance marketing teams at international brands to expand their cultural fluency in local markets whilst adopting best practices for creative diversification.
*source: CSA Research
Phase 1: Strategy
market fit AUDIT
PROCESS We’ll do a holistic review of your existing local market assets and provide feedback and insights for quick wins.
DELIVERABLE Market Fit Scorecard
OUTCOME Campaign post mortem revealing strengths and gaps.
personas & motivators
PROCESS We get hands on with your team and your real customer data (if available) to figure out who could buy and why they might buy.
DELIVERABLE Half Day Workshop
OUTCOME Unlock saturated market segments with new angles for diversified creative.
platform themes
PROCESS We research and curate a selection of native local social content that has relevance to your brand across recurring themes.
DELIVERABLE Platform Themes Research Report
OUTCOME Increased fluency in local market platform themes.
cultural intelligence
PROCESS Our team of cosmopolitan native speakers will unearth local market cultural insights and recommendations.
DELIVERABLE Cultural Intelligence Dossier
OUTCOME Clear roadmap for tighter market integration opportunities.
creator curation
PROCESS We identify significant local market content creators that produce work that speaks to your local market customer base.
DELIVERABLE Local Market Creator Portfolio
OUTCOME Showcase of content creators curated to be relevant for future local market campaign work.
GO-TO-Market bundle
PROCESS Market Fit, Personas & Motivators, Cultural Intelligence, Platform Themes, Creator Curation – all together, at last!
DELIVERABLES Half Day Workshop + GTM Strategy
OUTCOME A comprehensive strategic position for your next local go to market campaign that leaves no stone unturned.
Strategy Modules: £3k – £8k per module, or get them all and save with our Go-To-Market Bundle.
Phase 2: Creative
hooks & looks
PROCESS A collaborative ideation workshop to generate social native ad copy and art direction using a modular hooks based writing process.
DELIVERABLE Half Day Workshop
OUTCOME Dozens of thumb stopping ideas for your next campaign whilst also training your team in agile art & copy techniques.
adaptive brief
PROCESS We will author a set of clear recommendations for adapting an existing campaign for a local market using postproduction processes.
DELIVERABLE Adaptive Brief
OUTCOME A practical action plan for moving beyond just translation to a local look and feel without the need for a re-shoot.
original brief
PROCESS Using insights from our strategic work we will craft an original campaign system designed to fully embed your next campaign in the local market.
DELIVERABLE Original Brief
OUTCOME A top tier original creative concept that will infuse your brand with local flavour.
Creative Modules: £4k – £10k per module, or subscribe and save with a quarterly retainer.
Phase 3: Production
campaign adaptation
PROCESS A postproduction-driven workflow for repackaging an existing campaign for a local market. Options include: translation, hands-on asset finishing supervision, talent sourcing, audiovisual production, and master asset list best practices.
DELIVERABLES Adaptation Package (30-60 days)
OUTCOME Cost effective local campaigns that work with existing assets.
Starting at £19k
second unit
PROCESS We join your next planned campaign shoot as your social first, localisation second unit, enabling your team to produce more assets without separate production costs.
DELIVERABLES Second Unit Assets (30-60 days)
OUTCOME Double the assets (or more) but now with in-camera localised content.
Priced on Scope
original campaign
PROCESS We put our original brief into motion and handle all aspects of preproduction, production and postproduction, enabling your team to fully outsource asset creation to a strategically aligned partner.
DELIVERABLES Original Campaign (60-90 days)
OUTCOME Your brand shows up culturally fluent whilst speaking the language of the platform, no retrofitting required.
Priced on Scope
Whilst our services are modular,
the value we create compounds.
We generally recommend new clients start with Strategy and work towards Creative and Production, however our FREE Platform Fluency Audit ensures we don’t slow down clients ready to accelerate.
Prices are subject to change and are provided as a reference. All packages can be customised per client.
Ask about our discount retainer and bundle options.
Book a 30 minute FREE Platform Fluency Audit for your team today – no obligation to buy.
case study: exporting a proper british classic
SUMMARY
The classic high street menswear brand Charles Tyrwhitt operates in the French and German markets via ecommerce only. Without a brick and mortar presence on the continent, a more nuanced approach was called for to position the brand abroad.
Deliverables
Leveraging our European expertise, we tapped our network of native speakers and acting talent to give a local energy to the British campaign assets. With live edit support, we insured over 40 diversified individual assets in German and French were pitch perfect.
services
STRATEGY
Market Fit Audit
Personas & Motivators
Platform Themes
Cultural Intelligence
Creator Curation
CREATIVE
Hooks & Looks
Adaptive Brief
PRODUCTION
Campaign Adaptation
compared to business as usual, The resulting campaigns doubled the number of monthly new customers.
“The most social-forward campaign we’ve ever done.”
– Global Head of Digital Marketing, Charles Tyrwhitt
