we help you read the room.
We may just be the world’s first contextual identity agency.
Across strategy, creative, and production, our services give our clients the confidence to know how to show up in new spaces – from one-night glow-ups to localised go-to-market strategies.
Local Legends™
In a noisy digital landscape, brands that don’t localise campaigns are neglecting a powerful driver for new customer growth.
Our proven 3-phase system enables in-house marketing teams to expand their international reach without the burdensome costs of local teams, separate productions, or staffing foreign language specialists. Structured as a modular service, teams can engage for strategy, creative, and/or production and see tangible growth within as little as 30 days.
Learn more about our process and how it doubled monthly new customers in France and Germany for our UK high street menswear client.
unsung heroes
The founder’s journey used to be a quiet path of solitude and hard work. But today it’s a critical marketing asset that can’t be overlooked.
Working closely with a limited number of vetted clients, our creative strategy advisory program is for founders who are just stepping into the limelight of social media for the first time. Whether your generation is late to the party or your industry tends to have shy leaders, we’re your trusted guide to understanding the language of the platform and the dynamics of personal branding in the creator economy.
Book your FREE Platform Fluency Audit today to see if you’re a fit for the advisory that helped our client 10x their video views in just a couple months.
Personas Club
Your alter ego needs a night out. Personas Club is the dress up dance party members club experience you’ve been looking for.
Founded by performance artist, DJ, music producer and raconteur Delmarva Benelux, the London-based event series occurs at a rotating set of underground venues. The experience pairs on-location styling and photography with the freedom to be someone else – just for one night. And slowly but surely we’re bringing together some of London’s most colourful characters.
Don’t miss our next party! Follow us on Instagram for exclusive invites.
don’t be a stranger.
Book your FREE Platform Fluency Audit today to see if you’re ready to embrace a new aspect of your identity.
ABOUT US
For many, there is nothing more intimidating than showing up in a new culture.
For us, it’s the story of our lives.
Based in London, with global reach via our network of creative associates, we are true cosmopolitans with deep roots in arts and culture.
As lovers of language and nuance, we have a keen sense of when creative is resonating as culturally authentic.
Our network of world class multi-hyphenates are available for your most pressing international creative business needs.
This keeps our org chart lean and efficient, allowing us to punch above our weight and take on projects traditionally booked by much larger firms.
Our founder Gabriel Shalom – US/UK dual citizen, native English speaker and fluent German speaker – has lived and worked in multiple international markets. An ex-Meta Creative Shop Creative Strategist, he led Reels Studio London whilst also serving as a DACH region specialist, and providing swing coverage of Southern and Eastern Europe.
Starting his career as a commercial director in Milan, he lived in Germany for a decade whilst serving clients throughout Europe. He then spent seven years in the US, running successful video production companies on both coasts (PDX & NYC).
His international network, cross cultural entrepreneurial experience, and bilingual fluency make Brave New Agency a trusted partner to individuals, founders, and brands looking to show up the right way at the right time.
