social first
strategic consultancy
for high performance brands
recent projects
launching a record label in 3 days
SUMMARY
Working directly with Daniel Bedingfield, we launched his new record label Future of Records in just 3 days at a songwriting camp held at a secret location in Chelsea. Rising stars in UKG and D&B were joined by legends like Bigfoot, Boy George and Imogen Heap and dozens of hooks were produced.
OUTCOMES
"In The Dark" by Ashdunn & David Dyson feat. Conni was catapulted to over 2.2M aggregated views (and counting) off a fresh Instagram account. In partnership with our sponsor Lovable, a custom dashboard tracked the trending hooks.
SERVICES
Creative Strategy
Channel Strategy
Sponsor Relations
Executive Producing
Legal Support
worldbuilding luxury influence
SUMMARY
Being a multi-entrepreneur can be overwhelming when managing multiple social media identities. Advising Mike Baxter (House of Gods hotel, Le Coeur sparkling wine, Leith Social Club) we witnessed the transformation of his personal brand into a multi-brand ecosystem sitting at the intersection of hospitality, beverages, and urban social life.
OUTCOMES
Leveraging Meta Raybans and best practices for viral hooks, we upped Mike's average reels' reach from 4 to healthy 5-figure views across his personal brand account The Hautelier, testing positioning for Le Coeur, and entrenching his position as the face of social comms for the House of Gods hotel and the newly opened Leith Social Club.
SERVICES
Founder Journey Coaching
Brand Strategy
Creative Strategy
Channel Strategy
Worldbuilding
Copywriting
exporting a proper british classic
SUMMARY
The classic high street menswear brand Charles Tyrwhitt operates in the French and German markets via ecommerce only. Without a brick and mortar presence on the continent, a more nuanced approach was called for to position the brand abroad.
outcomes
Leveraging our European expertise, we tapped our network of native speakers and acting talent to give a local energy to the British campaign assets. With live edit support, we insured the final assets were pitch perfect. And it worked: the foreign campaigns are currently returning a X% better XYZ compared to business as usual.
“The most social-forward campaign we’ve ever done.”
– Global Head of Digital Marketing
services
Creative Strategy
Channel Strategy
Copywriting
Cultural Context Research
Localisation
Translation
Voiceover Production
Postproduction Supervision
Asset Naming Conventions
building a BUZZY key art engine
SUMMARY
We partnered with Jumpsuit Agency in Nashville to supply their client Buzzballz with a modular AI-powered content generation system to enable scaled creative diversification for a national OOH in-store poster campaign.
outcomes
Our image synthesis pipeline creates hundreds of variations based on combinations using 3 synthetic model talents, 10 product variants, and 8 different scenes. The resulting efficiency was the practical equivalent of three photo shoots, but with an insanely economical cost per deliverable.
SERVICES
AI Art Direction
Pipeline Management
Custom Model Training
Synthography
Photo Retouching
activating An emergent community
SUMMARY
In the last couple years, a wide variety of AI events have popped up across the city of London. Yet many of these communities appeal to the hobbyist or almost folk art use of AI tools. Apiary Studios in Hackney, a longtime stalwart of East London’s creative community, wanted to offer something that spoke to an indy filmaking / video art crowd.
outcomes
Working in partnership with Apiary Studios, we created the Liminal Centre brand as a home for London’s hybrid production community. To activate people and create a space for serendipity and experimentation, we produced four editions of In The Loop, a community event designed to enable experimentation with AI VFX filmmaking workflows.
services
Brand Strategy
Creative Direction
Community Building
Event Production
about us
Based in London with global reach via our network of creative associates, we are true cosmopolitans with deep roots in arts and culture.
We believe in the triple meaning of our name. Brave because we lean into daring strategies; New because we don’t shy away from new tech; and Agency because that’s what we give our associates and partners when they work with us: a renewed sense of what’s possible.
We curate teams of world class multi-hyphenates bespoke for your most pressing creative business needs. This keeps our org chart lean and efficient, allowing us to punch above our weight and take on projects traditionally booked by much larger firms.
Our founder's background as an ex-Meta Creative Shop creative strategist, serial entrepreneur, museum-exhibiting fine artist, and award winning commercial director enables us to both hold a big picture vision while also getting hands on with execution.
team
Kelsey Farish
Legal
Pippa Bhatt
New Business
Estella Reed
Operations
James Pimentel-Pinto
Creative Technology
Gabriel Shalom
Founder / Creative Strategy
